Shmoll

Bring us
the problem.

When something in your business isn’t making sense—to customers, to investors, or to your own team—we’ll work out what’s actually wrong and bring together what it takes to fix it.

What we fix

Where businesses
stop making sense.

Every business has to make sense to three groups of people. Here’s what it sounds like when it stops.

To customers

The people who buy from you.

To investors

The people who fund you.

To your own team

The people who run it with you.

We make businesses
make sense.

What you plan, what you say and what people actually experience should all tell the same story. Over time they drift apart. We find where they’ve drifted and bring them back together—from the first conversation to the finished work.

HOW WE WORK

From “something’s off”
to “now it works.”

  1. Understand

    What’s actually going on?

    We start by listening. We ask questions, look around the business and learn how things really work, so we solve the real problem and not just the one in the first email.

  2. Clarify

    What needs fixing?

    Most requests are symptoms. We work out what’s causing them, which cause matters most, and where fixing it will make the biggest difference.

  3. Solve

    What’s the way forward?

    We put together a practical plan and agree with you what a good result looks like, before any work begins.

  4. Assemble

    Who or what will it take?

    Sometimes it’s us. Sometimes it’s a specialist, a partner agency or the right AI tool. We bring in exactly what the problem needs, and nothing it doesn’t.

  5. Execute

    Let’s get it done.

    We don’t hand over a plan and leave. We lead the work, keep every piece connected and stay close to the details until it’s finished and working.

Client voices

In their
words.

01 / 04
Hines

Shivangi is at the heart of every project at Hines. She has a rare ability to pull together the right team for each brief and make different creative minds work seamlessly which I’ve seen most agencies struggle with, but she does it effortlessly. On top of that, her speed of thinking and ability to decode any project, at any stage, is genuinely incredible.

Maala MalhotraDeputy Director – Marketing, Hines

We build the team
around the
problem.

Not the problem around the team.

At the centre of Shmoll is a small strategy and problem-solving team. Around it is a network built over years of work: strategists, writers, designers, filmmakers, developers, AI specialists and partner agencies. We bring in exactly who the problem needs, when it needs them.

You deal with one partner. We take care of the thinking, the people and the delivery.

Small by design.
Mighty by network.

The ant is a reminder of what a small collective can do when different capabilities come together around a shared purpose. That’s the spirit of Shmoll.

Shivangi BansalFounder, Shmoll

Work with Shmoll

Good minds.
Better together.

For the network

Join the network.

Strategist, writer, designer, filmmaker, developer, AI specialist or agency? Tell us what you do best. When a problem needs you, we’ll call.

For the core team

Build with us.

Want to be part of the small team at the centre? There may not be an open role today, but we’d like to know you exist. Introduce yourself.

What isn’t
making sense?